Here's Jay's Magna Carta Holy Grail, which was unveiled via
an elaborate three-minute spot aired during halftime of the NBA Finals.
It's coming July 4, though, in a rather inspired bit of corporate
synergy, the first million copies will be made available early, to users
of Samsung's Galaxy III, S4 and Note II devices.
It's not like Jay hasn't partnered with companies to promote his music in the past — Budweiser helped hype Kingdom Come
in 2006 — but this seems like a particularly massive stroke: not just a
way to rush-release a hotly anticipated album, but do so in direct
collaboration with a corporation (Samsung reportedly purchased those
million copies of Magna Carta at $5 a pop), rather unabashedly
so. If you think Jay was conflicted about the deal in any way, well,
remember his famous line from back in the day: "I'm not a businessman,
I'm a business, man." Jay Z.
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