Monday, 17 June 2013

Video-New Album "Magna Carta Holy Grail" with JAY Z + Samsung

                                              Here's Jay's Magna Carta Holy Grail, which was unveiled via an elaborate three-minute spot aired during halftime of the NBA Finals. It's coming July 4, though, in a rather inspired bit of corporate synergy, the first million copies will be made available early, to users of Samsung's Galaxy III, S4 and Note II devices.
It's not like Jay hasn't partnered with companies to promote his music in the past — Budweiser helped hype Kingdom Come in 2006 — but this seems like a particularly massive stroke: not just a way to rush-release a hotly anticipated album, but do so in direct collaboration with a corporation (Samsung reportedly purchased those million copies of Magna Carta at $5 a pop), rather unabashedly so. If you think Jay was conflicted about the deal in any way, well, remember his famous line from back in the day: "I'm not a businessman, I'm a business, man." Jay Z.

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